Beverly Has Added $308K+ In Transaction Volume For Brands.
How did She do it?
Through TikTok Content Creation.
Before I started creating content on TikTok on 4th October 2024, I already had a solid understanding of social media but hadn’t seen the need to build a personal channel.
While working at Kuda Bank and Binance, I managed their social media platforms independently, with content creation being a core part of my role. During this time, I developed a lot of knowledge and skills, successfully growing these communities and adding a cumulative total of over 336,000 members.
After transitioning into partnerships management in September 2024, I realised I would be doing less content creation. However, the good thing was that this skill was transferable. For the first time, I considered building my own community around a goal I am passionate about.
A few days later, I decided to launch a TikTok channel dedicated to enlightening people who are seeking to study abroad and pursue better opportunities, particularly through the study visa route.
Since then, I have consistently managed and grown my community to 19,100 members in just 7 months, while maintaining an average of 250,000 weekly profile views.
Through this channel, I have created user-generated content for brands such as the University of Northampton, ASDA, LIDL, Raenest, and many more. My content has also generated over $308,000 in transaction volume for brands.
A Few Of The Videos I have Created
I made a video where I spoke about the price of student accommodation at the University of Northampton. Since then, the video has garnered over 900,000 views.
Added to the wins I received over 500 messages from students seeking enquiries on how to start their admission process.
I created a video highlighting the challenges students face when looking to study abroad. TikTok trends were leveraged, making the video gain over 600,000 views.
By analysing the performance of this video, I understood why it is important it is to create content that resonates with customers.
I created content for ASDA, where I discussed the prices of items in the supermarket, highlighting why it could be the cheapest place to shop in the UK.
The video sparked debate, as it challenged many people’s opinions, causing it to trend both on and off social media.
