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Kuda Bank's Brand Awareness Campaign
Kuda Bank Collaboration
In 2024, I collaborated with Kuda Bank to help them reach a wider audience and create awareness of the rising scam rate of online payments.
As reported by Statista (2025), the projected amount of losses from payment card fraud is expected to be U.S$39.6 dollars in 2026.
With the help of this video content creation, we were able to get over 20,000 views in this collaboration and over 500,000 impressions. The Digital Marketing Institute (2025) also believes that video content is an effective way to reach a new audience, as seen in the result of my campaign with Kuda Bank.
This video also happens to be one of Kuda Bank's highest organic video collaborations by impressions.