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Tech Economy

Project type

Fintech Community Growth Leader

Date

11th August, 2025

Location

England, United Kingdom

Tech Economy Article

I had a conversation with the team at Techeconomy, and it brought back so many memories from my years of building communities for fintechs. It has truly been a journey of continuous growth, multiple successes, and meaningful impact.

I’ve gone from growing and nurturing communities at Binance, to Kuda, and now Raenest ( & Geegpay by Raenest).

Through it all, a few things have remained constant:
➣ Championing community growth strategies
➣ Executing initiatives to scale these communities
➣ Leveraging community members to build brand trust

I spoke about some strategies that have helped me smash goals while growing communities for fintechs:
➣ My 0–1 strategy in community building
➣ How I’ve successfully helped brands gain a cumulative 500,000 new community members
➣ My top community initiative that generated over 26,000,000 in platform impressions, and how I did it
➣ Securing partnerships and collaborating with community members to create UGCs

My conversation with Techeconomy didn’t just remind me of how important it is to fully understand your brand's products when managing communities; it also reassured my belief that building genuine, lasting relationships with community members can be the key reason they continue to choose your brand.

I’m incredibly proud of how far I’ve come, and I can’t wait to see the many amazing things I will accomplish in the future.

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